One of the offline marketing methods you could use is yellow page advertising. For some businesses this type of advertising might seem quite difficult. The advertising space for your business is rather small and plus you are in direct competition with numerous other business owners as well. Plus, there are high costs with yellow page advertising. So, what is the solution? Simply stick to the basics of direct response marketing. Your main goal is to generate a response right now. Not next week, not next month, but right now. All your present and future marketing campaign should be carried out as direct response marketing. Detecting bed bugs