One of the most effective ways to generate traffic to a Squidoo lens is through search engine optimization. Getting a Squidoo lens to the top of a search term in Google is easier than most other cases. Why? Because Squidoo is well loved by search engines! There have been many Squidoo lens which have attained top Google rankings honey bee hives by following a few simple rules. The next thing you’ll want to act on is creating links back to your site. These links are also called backlinks. You’ll want to create links which contain an anchor text (your keyword/s) so that the search engine spiders instantly recognize them.