Headlines are not just important for newspapers. If you want to be able to promote your site well, make sure that you also use headlines that are compelling for your articles or blog entries. Headlines are like internet marketing tools. They can effectively draw in your readers and help add more credibility to your site. Make certain that you do not just add them in the first part of the entry or article. Make it a point to tag them appropriately with H1 tags. This way, search engines can easily identify it as a header and put it on different search results pages.