A direct mail is very effective to use in any businesses especially in chiropractic.  When giving out direct mail or any form of promotions, include a photo in it where you try to include an important message to people who would be reading it to catch attention and for people to be interested more on your message.  Including a photo in your direct mail or advertisements for your chiropractic marketing would attract more patients as it attracts more attention to your company.  Chiropractic marketing would be a success if you plan your strategies well in order to get new patients and referrals on a regular basis.