What are google local listings? In a nutshell, it is where all the sites are listed if you search for a particular topic. HOw does this affect your online business? Simple. If your business doesn’t appear in it, or at least appears well below the list, then your business would flounder. SEO helps give your website the edge in Google local listings by increasing traffic. Not in a bad way, but in a good way. How would it feel if you search for your business, say, “window washing detergent”, and see your company list right at the top? Looks good? Then SEO is the key.