Trying Out Automotive Direct Mail
December 30, 2009 3:27 am AutosMy parents own a small used car dealership in town, a business that has been in the family for two generations, three when I buy it in a few years. They make a decent living, and have a reputation in town for being honest and trustworthy. One thing I love about them is that they are open to new ideas, like when I suggested automotive direct mail. At first they didn’t like the idea of sending “junk mail” to their customers, but then when I explained that they could offer deals and things like that, they went for it. It’s a good business, and I’m proud to say I will own it one day.