Art work that has been created in the new modern phase of art is often called contemporary art.  Rebecca Lardner is an example of a renowned contemporary artist.  The rise in affluence in the United Kingdom has meant increases in sales of art among everyday people rather than the typical upper classes.  

Contemporary modern artists are using new methods used by street artists and other techniques to provide a new kind of social commentary.  These things as well as increased publicity of British art and art galleries like the Tate Modern, have all been major factors in the rise of modern art.  

An artist similar to Rebecca Lardner can make sure they have a career by working to build a solid fan base instead of chasing the praise of the art critics.  Many art collectors now have Rebecca Lardner prints because the artist allowed copyrighted prints of their work to be put on general sale.