What can be the jump start to any business that is trying to break out in the open? Are the half clothed woman in your advertisements are not working, or your catchy jingle just isn’t catchy enough. You may begin to realize that there is only so much cleavage you can show before one the networks or protesters begin to riot outside your establishment. Even though any publicity is good publicity, I doubt you would want the aftermath associated with riots. There is a solution gaining the publicity you desire, without the heartache of riot, and it can be as simple as promotional items. Yes promotional items can be the key to gain a larger customer base as well as getting business known.